执行摘要
项目名称：中国助手 www.ChinaAssistor.com
行业：互联网
发展阶段：运营早期
融资对象： 天使投资 风险投资 产业投资 服务机构
出让股份： 45%
融资额度：500万人民币
融资期限：至2009年底
项目简述：
随着对中国感兴趣，来华旅游、商务及留学的海外人士越来越多，这类人群对于中国相关信息的需求量越来越大，但他们很难找到一个系统、全面介绍中国、报道中国并提供有价值帮助的平台，同时他们也希望有一个平台可以方便快捷的旅游订购方式和拿到实惠的旅游价格。反观中国，则有更多的企业希望到国外寻求市场、获得订单，更多的政府、单位及知名企业希望打出国际品牌。
中国助手就是在这样的需求背景下，以海量中国信息做为切入点，提供新闻信息、用户帮助等网站服务，积累大量目标用户，强势进入总量为400亿美元的中国入境游市场，并开创容量高达100亿人民币的中国网络广告海外推广市场。
中国助手的商业模式主要有两点，一是和中国数千家国际旅行社合作，面向每年数千万进入中国旅游的游客提供在线旅游产品预订服务；二是和中国政府、企业、旅游单位合作，通过网络广告形式为其提供海外品牌推广和市场推广服务。盈利模式是收取网络广告费用、以及和旅游供应商进行利润分成。盈利目标为三年内在每年数千万进入中国的外国游客中共获得三万人的在线预订量，并在国内获得上千家的广告客户，预计净利润盈利为2千万左右。
目前，中国助手快速的成长和稳健的发展得到了诸多合作企业和网站用户的高度认可，已经逐渐成为外国人了解中国，获取帮助的一个窗口，正在有计划地朝这盈利目标迈进。特别是中国助手播报奥运信息期间，其准确、详实的奥运信息更是赢得了外国网络用户的良好口碑，已经为我们获得了网站的初步赢利。
在未来发展道路上，中国助手将一如既往地根据营销计划朝着盈利目标前行，同时在已有网络广告和入境游预订盈利的基础上，和投资者瞄准行业市场共同分享全球经济一体化带给中国的新的盈利点和盈利方式。
目前就中国助手来说，国内尚无绝对的竞争对手。与潜在的竞争对手相比，我们有如下的优势：
1、网站平台具有大量聚集高价值用户的优势，同时网站商业性、开放性、包容性较强。
2、项目具有海外背景，网站推广在欧洲具有先天优势。
3、长期团结协作，具有持续创新能力的优秀团队。
4、项目具有政府背景，管理层具有多年营销、推广经验，能够在中国大量整合合作资源，并具有商业化操作手段。
除核心产品外，中国助手还有基于“三层架构”模式构建的移动终端软件，让用户无论何时、何地都能获得中国助手相关产品和服务。此外中国助手还面向参加2008北京奥运参赛运动员、来中国旅游的外国人发行了中国助手卡。
我们认为，投资中国助手项目有如下四条理由：
1、满足每年数千万进入中国旅游的用户的直接订购、获得更实惠价格需求，分享400亿美元的旅游外汇收入；
2、分享新兴的并快速成长的中国企业海外推广市场；
3、分享更多中国与国际最新接轨的行业市场；
4、 分享全球经济一体化带给中国的新的盈利点和盈利方式。
Executive Summary
Proposed Project：CHINAASSISTOR www.chinaassistor.com
Business type：ISP (Internet Service Provider)
Development Phase：A Start-up Business
Financing Channels： Angel Investment Risk Investment Industry Investment
Social Services Agency.
Preferred Purchased Shares：45%
Seeking Investment：500Million CNY
Deadline: the end of 2009
General Project Description
An opportunity for ChinaAssistor's success exists because an increasing number of people start interested in China, want to travel, study, trade, and live here. The surging demand for information needs of China brings about a great market prospective. ChinaAssistor is the answer to an increasing demand, as a website driven to provide customers with a complete solution to their entire valuable current and future Internet information needs of China. Besides, customers need a platform which can well meet the requirements for their economical prices and beneficial products. Meanwhile, domestic enterprises want to win big orders from abroad, and get international awareness.
Under this encouraging situation, we commence as a Chinese content and information provider, accumulating a large base of overseas target customers, preparing to establish a strong presence in the 40 billion dollars in-bound travel market and 10 billion CNY China's online advertisement market, and researching the market to identify potential opportunities for future sales in this rapidly changing environment.
There are two innovations in our operation: firstly, we develop strategic alliances with international travel service providers, to provide a series of web shop services for around ten thousands of inbound tourists annually; secondly, our customer base includes all government institutions, enterprises and travel agents, in the area of tourism, trade, manufacture, etc, to provide them abroad publicity and promotion by online ads. Our profit making pattern is: Ads fee + Sale commission. The company’s goal over the next three years is: achieve 30,000 customers’ online purchase orders; obtain thousands of customers on online ads; and gain net profit of 20million CNY.
Currently, ChinaAssistor has been accepted by cooperative enterprises and online customers for its fast, steady growth. It is becoming a vital portal and assistance for foreign friends to know China and travel here. Especially, the access to up-to-date, accurate information on ChinaAssistor has gained us excellent public praise. This allows us to capture the primary profit.
In the future development, ChinaAssistor will continue to be focused outwards into the world to have a good profit. We will maintain exiting online ads and inbound travel market, and research new market in the global integration.
Presently, ChinaAssistor is poised to take advantage of this growth and lack of peer competition, with an experienced staff, excellent location, and effective management and marketing.
Besides, the key to the success for ChinaAssistor is:
l The website aggregates content from all aspects for high-end customers, with more commercial use, more global links and Comprehensiveness.
l We have established a reputation overseas, especially in fields of website publicity in European countries.
l The founder and employees of ChinaAssistor are experienced in travel industry and hi-tech professionals and are passionate about the activities ChinaAssistor will promote and offer. The Company brings together a vigorous pool of young professionals who believe in diligence, innovation and teamwork.
l We gain support from government; all our managers possess managerial experiences of over 5 years, are sensitive to market changes and familiar with capital operation.
To provide most upscale services, ChinaAssistor uses three-tier software for all online users, PC users and phone-based users. You can subscribe, download and store all our information, and do translation quickly and conveniently wherever you are. Besides, we make an important spin-off ----ChinaAssistor card, which acts as a simulation guide for foreign friends during 2008 Olympic Games and athletes who competed in the Olympic Games. The company's excellent credit for investors is:
l Sales of online service from tens of millions of inbound tourist arrivals; offer competitive pricing on most services to customers, and share the foreign exchange earnings which are value of nearly USD 40billion.
l Capture market share of providing fast and best service for the enterprises' extension to overseas
l Enter market with links to international practice
l Gain beneficiaries and research new market in the global integration.
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